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About Us

Strategic Solutions, Smart Growth, and Sustainable Success

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Established in 2016, we are your trusted partner for cutting-edge Market Research, Consumer Insights, and Consulting services. We empower businesses—from Corporations and Mid-Size Companies to Startups—to make smarter, data-driven decisions that deliver real value.

Chosen by the world’s top groundbreaking businesses

Whether you are optimizing customer satisfaction or refining a new product, we navigate the entire product and customer lifecycle with precision and innovation. Our approach focuses on providing actionable insights, faster results, and cost-effective solutions.

About Us

Empowering Businesses with StrategyInnovationand Excellence

Who We Are

We are a leading business consulting firm dedicated to providing strategic insights, innovative solutions, and expert guidance to help companies thrive in a dynamic market.

Our Mission

Our mission is simple: to accelerate your business decisions with actionable insights, faster results, and cost-effective solutions. We leverage the latest data collection technologies and proven methodologies to guide your strategies, ensuring they are not just informed, but truly transformative.

Our Expertise

With 9+ years of experience across multiple industries, our team specializes in business transformation, financial optimization, and market expansion strategies.

Our Vision

We strive to be the go-to Market Research and Consulting partner—trusted by businesses worldwide for our reliable, actionable, and quick-turnaround insights. Our vision redefines customer-centric solutions by blending new-age technology with a relentless pursuit of excellence to deliver results in record time.

Why Us

What Sets ARU Research Apart? VisionStrategyand Sustainable

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Actionable Insights:

We go beyond data gathering to provide strategic, actionable recommendations that directly drive business growth.

In-house Field Members:

We have our own dedicated field team for reliable data collection and support.

Robust Panel Size:

Access a diverse and authentic respondent pool with our panel of over 1 lakh members.

End-to-End Service:

We support your entire journey—from feasibility studies to market opportunity assessments, covering both strategy to execution.

Agile Research Methodology:

We adapt quickly to your B2B and B2C business needs, delivering quick and accurate results.

Meet Our Team

Experienced Minds, Proven ,Strategies and Unmatched Expertise

Our Story

Real Success Stories fromSatisfied Business Partners

Perfect for startups and small businesses, this plan provides essential consulting services to establish a strong foundation, optimize operations, and drive initial growth. Get expert insights at an affordable price.

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Years of Industry Experience

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Empowered Over 500 Businesses

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Client Satisfaction Rate

Working with this consulting team has been a game-changer for our business. Their strategic insights and data-driven approach helped us streamline operations, improve efficiency, and achieve sustaina ble growth. We highly recommend their expertise to any business looking to scale successfully!

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Aru Researcher

Author

FAQ

Clear Answers, Expert Insights,Hassle-Free Consulting Experience

What makes ARU Research different from other market research companies in Chennai?

Our core differentiator is our focus on actionable insights, faster results, and cost-effectiveness. We achieve this through:

  1. In-House Field Team: We manage our own team of 16 field investigators, ensuring superior data quality control.

  2. Robust Panel: We have access to a verified panel of over 1 lakh members, facilitating quick and reliable data collection.

  3. End-to-End Service: We cover the entire product lifecycle, from initial strategy (market sizing) to implementation guidance (customer satisfaction).

Which industries do you specialize in?

We have extensive experience across a wide range of sectors, including Automotive, Technology & IT, Banking & Financial Services, Healthcare & Pharmaceuticals, Real Estate, and FMCG. Our team’s deep industry knowledge ensures we speak your business language.

Is ARU Research only focused on Chennai?

We are headquartered in Chennai, Tamil Nadu, which gives us unparalleled local market expertise. However, our capabilities extend across all of South India and we undertake projects nationwide, thanks to our robust network and field team management.

What is the typical process for a market research project?

We follow an 8-step process to ensure quality and clarity:

  1. Research Planning & Questionnaire Design

  2. Target Respondent Identification

  3. Recruitment & Briefing

  4. Data Collection (Fieldwork)

  5. Data Quality Control & Validation

  6. Data Analysis & Insight Generation

  7. Reporting & Insight Presentation

  8. Actionable Strategy Recommendation (The final step where we turn data into growth plans).

Do you conduct both Qualitative and Quantitative research?

Yes. We offer a full spectrum of services, including Quantitative (Surveys, statistical analysis, U&A studies) and Qualitative (Focus Group Discussions, In-Depth Interviews, Ethnographic Studies). We often blend both for a more holistic understanding.

How do you ensure the quality and authenticity of the respondents?

Quality is managed by our dedicated Data Quality Manager. We rely on our in-house field members for rigorous on-the-ground execution and prioritize using real customers as respondents for authentic feedback, moving beyond standard consumer panels.

How much does a market research project cost? Do you have fixed pricing?

We do not offer fixed pricing because every business problem is unique. The cost is determined by the project scope, the complexity of the methodology, and the difficulty in recruiting the target audience. We provide a customized, transparent proposal after we fully understand your requirements, ensuring a cost-effective solution with maximum ROI.

What is the typical turnaround time for a project?

Our commitment is to deliver faster results than the industry standard. While timelines vary based on scope, our agile research methodology and internal capabilities (in-house team, efficient data processing) allow us to execute projects quickly. We will define a precise and accelerated timeline in your final proposal.

How do we get started with ARU Research?

It's simple!

  1. Contact us via our website form or email vivek@aruresearch.com.

  2. Share your business challenge and objectives.

  3. We will provide a free, no-obligation proposal with a detailed scope, methodology, and investment quote.

  4. Once approved, our team, led by CEO Vivek Arunachalam, will initiate the project immediately.

Unlock Your Business Potential GetExpert Consultation for Sustainable Growth Today!

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Aru-Research is a full-service market research company established in 2016, specializing in providing tailored qualitative and quantitative insights to clients across the private, public, and third sectors. Based in Chennai, India, our core mission is to deliver actionable solutions